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Nandagopal, Ramaswamy, Ha, Huong, Balamurugan, Rengasamy Natarajan, Sathish, Mahendran, Sathyanarayanan, Royalu Sivasubramanian, Jublee, Dhanraj. Chinese American Scholars Association (CASA); 2013. Consumer attitude towards mobile advertising and its impact on consumers' behavioural Intention - a case study in Coimbatore City, India.